Automotive Digital Presence & Paid Search
Digital work completed during an in-house automotive role, combining Google Ads management with professional Meta setup, daily feed content, and daily Stories.
Automotive Digital Presence & Paid Search
Google Ads
Social Media Setup
Daily Content
Project Overview
Completed during an in-house automotive role, this project combined Google Ads management with the creation and day-to-day maintenance of a professional Meta presence for an automotive business. Instagram and Facebook were established from the ground up and supported through consistent feed posts and Stories, while paid search addressed high-intent customer discovery. This work is presented as professional experience rather than as a SightifyAds client engagement.
Work completed during an in-house automotive role and presented anonymously. Employer identity, account identifiers, campaign data, proprietary materials, and detailed performance information have been withheld.
The Problem
The automotive business needed to remain visible during two different but complementary customer moments: when someone actively searched for automotive services and when prospective customers encountered the brand through social media. Paid search required relevance to high-intent queries, while the social presence needed professionally established channels and a dependable publishing cadence.
The challenge was to coordinate these responsibilities without allowing either channel to become neglected. Google Ads required structured management, while Instagram and Facebook needed appropriate account setup, consistent presentation, daily feed content, and daily Stories. The overall presence had to feel active and credible rather than like a collection of disconnected profiles.
The Solution
An Instagram professional account and Facebook Page were created and configured from the ground up. A repeatable publishing cadence was established, including daily feed posts and daily Stories across the Meta presence, giving the automotive business a consistent stream of current content.
Google Ads campaigns were managed alongside the social-media work to support high-intent paid search. Each channel served a distinct role: search supported active customer demand, while social media strengthened ongoing visibility and brand continuity.
Completed as part of an in-house position, this project demonstrates hands-on execution across account setup, paid-search management, content production, and daily channel maintenance. Employer identity and proprietary performance information are intentionally withheld.
